Limited to This Site

This Privacy Policy only governs the collection, processing and storing of personal information supplied to this website; it does not govern the collection, processing or storing of personal information by any third party. This Privacy Policy does not govern and is not applicable to any third party or any website that may be linked from Beauty Rethought, or from our newsletters.

How We Get Personal Information

Beauty Rethought obtains personal information in various ways. You directly provide name, email, phone, and address, and may also choose to share additional details on forms we provide. We may also obtain data that relates to you from trusted partners like data brokers and affiliates. Additionally, we utilize cookies to collect online activity information for analysis and advertising purposes. You can read about our practices in more detail below.

The Data We Collect:

We collect data that you provide at our site, like name, email address, phone number, and your birthday (for age verification purposes). We obtain data from our affiliates and from data brokers that may include demographic info, your past visits to certain stores or other locations, or your purchase history. We also use data obtained from cookies or other online tracking technologies to analyze certain aspects of your online behavior that helps us determine what types of products or services you may be looking to buy in the near future. See “Your Privacy Rights” below for managing your data preferences.

How We Use Your Data

The personal information about you that we collect is used to send you requested newsletters, to respond to your inquiries, and to provide content or marketing messages by email or by other means. We also share your personal information with our partner companies, who may send you marketing messages as well. You can opt out by clicking here. Our use of personal information is considered “cross context behavioral advertising” in some cases.

When We Share Personal Information

We sell and/or share your personal information with our affiliates and partners for marketing purposes, including cross context behavioral advertising. We also share this information with companies who provide services for us, including services related to cross context behavioral advertising, analytics, fraud detection, web hosting, data security, or similar services. We contract with any third parties who have access to the personal information we share to ensure that they use appropriate information security measures and comply with laws. We may also share personal information if required by law (e.g. in response to a subpoena or court order), or to protect a person’s health or safety.

Behavioral Advertising, Data Sharing, and Analytics

We share personal information collected at and through this website with other companies who may show you advertisements on this or other sites, and for related analysis and reporting purposes. These companies (some of whom may be classified as data brokers) use cookies, pixels, and related technologies to collect information from your browser about certain websites you visit and the advertisements displayed to you or that you click on. We (or they) may combine this with personal information from other sources (including data brokers) and share it with third parties for marketing and advertising purposes (this is also known as “cross-context behavioral advertising” under California law). We (and some of the third parties described in this section) collect your IP address, date and time of your visit to the website and your actions here, your Internet Service Provider (ISP), and the browser type and version you use to visit. This information may be combined with personal information from other sources as described above and used to display advertisements from us or from others through email, apps, websites, social media, direct mail, connected TV, or by other channels. We also use personal information to understand how users interact with this site and the advertising we display in order to understand and improve the user experience.

Cookies and Similar Technologies

This website utilizes cookies, pixels, and other automated technologies to: (1) guard this site against online threats, (2) track and analyze how users interact with our website, (3) show you personalized content and advertisements, and (4) analyze how (or whether) you interact with advertisements or other content and communications. Cookies are small computer files that are stored on your browser to serve as unique identifiers so that your browser can be recognized at websites where our pixel is deployed. We do not track every site or page you visit on the Internet. You can restrict or delete the cookies currently on your browser at any time using the settings in your browser. If you use a browser-based “do not track” setting, this may cause an opt-out cookie to be set on your browser to prevent ongoing data collection. If you later delete this opt-out cookie, you may need to opt out again to prevent automated data collection.

Your Privacy Rights And How To Use Them

You have rights with respect to your personal information (including any sensitive personal information), including: (1) to know what data we collect and how we use it–this policy is intended to tell you that, (2) to obtain a copy of the personal information we have collected about you, (3) to tell us not to share your information with third parties, (4) to have information deleted, or (5) to make other requests. You may exercise your rights at any time at this page, or by calling 855-715-1247. If you still have questions or concerns after you have made a request, you can contact us using the contact information below. If we cannot resolve your issue, you may also be able to contact a local privacy authority in your state, if applicable.

Children’s Privacy

Our website is only for use by people who are 16 or older. We do not knowingly accept personal information from anyone under the age of 16, and we will remove any such personal information if we become aware that it is present in our systems.

How We Protect Data

Our information security program includes technical, organizational, and physical security measures to protect personal information from exposure or harm. We have policies and procedures, employee training, and automated monitoring. We also audit our practices regularly to ensure consistency and adapt to evolving risks.

Future Changes To This Policy

We may modify or update this Privacy Policy at any time, without prior notice. The revised policy will apply from its listed effective date. You should review this Policy from time to time to stay current on our collection, use, and sharing of personal information.

U.S.-Based Website and Data Processing

This website is based in the United States, and is intended for U.S.-based users. When you visit our website, you understand and acknowledge that your personal information will be processed in the United States, subject to applicable U.S. laws.

Contact Information

For more information or for any issues , please email us at